In 2024, the “EU4Business: SME Competitiveness and Internationalisation” programme implemented by GIZ continued to support Ukrainian businesses.
Entrepreneurs from five Ukrainian cities, namely Ivano-Frankivsk, Zhytomyr, Uzhhorod, Kamianets-Podilskyi, and Bila Tserkva, participated in the large-scale “Made in…” PR campaign. Thanks to the initiative, Ukrainians discovered dozens of incredible local brands—ranging from food, clothing, and jewelry to furniture, decor, cosmetics, equipment, and more to reaffirm, once again, that Ukrainian producers are worthy of worldwide recognition!
As part of the campaign, large-scale promotional campaigns were launched, fairs organized, videos and animated clips created to showcase these businesses, helping them become known, recognized, and loved by consumers. And where consumer loyalty thrives, growth follows — growth that helps businesses scale and strengthen the Ukrainian economy.
Check out the video to see the results of our “Made in…” campaign that we are so proud of. And buy Ukrainian!
